Better Proposals makes the document look good. PropelQuote makes the number defensible.
Better Proposals is a clean, well-designed proposal builder with strong templates and open/read tracking. It leaves the pricing decision entirely to you.
PropelQuote is a pricing engine that also produces the proposal. It quantifies the client's cost of inaction, time-to-value, expected value, and dividend upside, lets you choose which figure the client sees, and recommends the fee that figure supports.
| Feature | PropelQuote | Better Proposals |
|---|---|---|
| ROI / value calculation | Four frameworks, recalculated live | No |
| Choose the anchor the client sees | Highest, lowest, middle, or a range | No |
| Live ROI presenter for calls | Read-only client link, no screen share | No |
| Cost tracking per deliverable | Rate you charge plus your private delivery cost | No |
| Templates | Terms templates and a reusable service library | Large design template library |
| E-signature | Typed, timestamped, locks the proposal | Yes |
| Client payment | Your own Stripe or PayPal link | Yes, via Stripe or PayPal |
| Pricing model | Flat monthly or annual | Per user, per month |
| Price | $9.99/month or $95.90/year, flat. Free plan: 3 proposals. | Starts at $13/user/month, billed per seat. |
If your proposals already close and you mainly want them to look sharper, Better Proposals has the deeper design library. If prospects push back on your fee or you discount to win, the value modelling in PropelQuote is the part you are missing.
Competitor pricing is taken from their public pricing pages and can change. Check theirs before deciding.