Field-tested guidance on quantifying client value, presenting ROI live in a conversation, and writing proposals that close without a second meeting.
August 22, 2026 · 6 min read
Cost of inaction is the most persuasive value framework and the easiest to abuse. Here is how to build one a CFO will accept.
Read the guideAugust 5, 2026 · 8 min read
A proposal is a decision document, not a brochure. These seven sections give the buyer everything they need to say yes without another meeting.
Read the guideJuly 14, 2026 · 6 min read
The gap between a discovery call and a proposal is where deals cool off. Modelling value live, on screen, with the client's own numbers, closes it.
Read the guideJune 2, 2026 · 7 min read
Hourly rates price your input. Value-based pricing prices the client's result. Here is the arithmetic that makes the switch defensible instead of aspirational.
Read the guideRun your client's numbers through four ROI frameworks, then build the proposal around the result.